LIVERPOOL BUSINESS SCHOOL

EUROPEAN BUSINESS PRACTICE BUSAE2042

December 2000

INSTRUCTIONS TO CANDIDATES

Answer any TWO of the four questions.

1. How were the Single European Market programme ("l 992") and the relevant provisions of the Treaty of Maastricht intended to create an environment favourable to business, especially for SMEs? *

   
   

2. SMEs, like large companies, need appropriate strategic marketing plans for successful international operations - analyse the primary components of such plans and the considerations which underpin them.

   
   

3. Various public and semi-public support agencies attempt to help SMEs compensate for the latter's inherent disadvantages. Analyse the contribution of the main such agencies within the U.K.

   
   

4. Taking the three main European countries on the module as illustrative, analyse the theoretical and practical implications for SMEs of entering those markets.

   
   * Small-and Medium-sized Enterprises.